1114 BP - District-Sponsored Social Media

Community Relations
Board Policy No. 1114, District-Sponsored Social Media
Policy adopted:  December 19, 2024

District-Sponsored Social Media

The Governing Board recognizes the value of social media to share district information with families and the community and promote community involvement and collaboration in district decisions. The purpose of any official district social media account shall be to further the district's vision and mission, to support student learning and staff professional development, and to enhance communication and engagement with students, families, staff, and community members. The Superintendent or designee shall ensure that the content posted by the district on an official district social media account is accessible to individuals with disabilities. 

The Superintendent or designee shall develop content guidelines and protocols for official district social media accounts to ensure public access, appropriate and responsible use, and compliance with law, board policy, and administrative regulation. 


Guidelines for Content 

Official district social media accounts shall be used only for their stated purposes and in a manner consistent with this policy and administrative regulation. This policy is not intended to create an open public forum or otherwise guarantee an individual's right to free speech on any of the official district social media accounts even if one or more features on the account that permit interaction with and between members of the public are enabled. 

The Superintendent or designee shall ensure that the limited purpose of official district social media accounts is clearly communicated to users. Each account shall contain a statement specifying the purposes of the account, that the account shall only be used for such purposes, and any other user expectations or conditions as specified in the accompanying administrative regulation. 

Official district social media accounts may not contain content that is obscene, libelous, or so incites students as to create a clear and present danger of the commission of unlawful acts on school premises, violation of school rules, or substantial disruption of the school's orderly operation. 
Staff or students who post prohibited content or otherwise engage with an official district social media account in a manner that violates board policies and administrative regulations shall be subject to discipline in accordance with such applicable policies and regulations. 

Users of official district social media accounts, and anyone who posts, replies, or otherwise leaves a digital footprint on an official district social media account, should be aware of the public nature and accessibility of social media and that such information posted or left on an official district social media account may be considered a public record subject to disclosure under the Public Records Act. 

Privacy 

To the extent practicable, the Superintendent or designee shall ensure that the privacy rights of students, parents/guardians, staff, Board members, and other individuals are protected on official district social media accounts. 

As it pertains to the posting of student photographs and the privacy of telephone numbers, home addresses, and email addresses, official district social media accounts shall operate in accordance with district practices and  applicable policies. 

Social media and other online platforms shall not be used by district employees to transmit confidential information about students, employees, or district operations. 


Policy Reference Disclaimer: 
These references are not intended to be part of the policy itself, nor do they indicate the basis or authority for the board to enact this policy. Instead, they are provided as additional resources for those interested in the subject matter of the policy. 

State References, Description 
Ed. Code 32260-32262 Interagency School Safety Demonstration Act of 1985 Ed. Code 35182.5 Contracts for advertising 
Ed. Code 48900 Grounds for suspension or expulsion 
Ed. Code 48907 Exercise of free expression; time, place, and manner rules and regulations Ed. Code 48950 Speech and other communication 
Ed. Code 49061 Definitions; directory information 
Ed. Code 49073 Release of directory information 
Ed. Code 60048 Commercial brand names, contracts or logos Gov. Code 3307.5 Publishing identity of public safety officers Gov. Code 54952.2 Brown Act; definition of meeting 
Gov. Code 7920.000-7930.215 California Public Records Act 

Federal References, Description 
17 USC 101-1101 Federal copyright law 
20 USC 1232g Family Educational Rights and Privacy Act (FERPA) of 1974 29 USC 157 Employee rights to engage in concerted, protected activity 29 USC 794 Rehabilitation Act of 1973; Section 504 
34 CFR 99.1-99.67 Family Educational Rights and Privacy 

Management Resources References, Description 
Court Decision Lindke v. Freed (2024) 601 U.S. 187 
Court Decision Aaris v. Las Virgenes Unified School District (1998) 64 Cal.App.4th 1112 Court DecisionBoard of Education, Island Trees Union Free School District, et.al. v. Pico (1982) 457 U.S. 853 
Court Decision Page v. Lexington County School District (2008, 4th Cir.) 531 F.3d 275 Court DecisionPerry Education Association v. Perry Local Educators' Association (1983) 460 U.S. 37 
Court Decision Downs v. Los Angeles Unified School District (9th Cir. 2000) 228 F.3d 1003 Facebook Publication Facebook for Educators Guide, 2013 
National Labor Relations Board Decision 18-CA- 1908 Sears Holdings, December 4, 2009 
Website Meta in Education 
Website CSBA District and County Office of Education Legal Services Website Facebook, privacy resources 
Website California School Public Relations Association Website CSBA 

Cross References, Description 
0000 Vision 
0410 Nondiscrimination In District Programs And Activities
0440 District Technology Plan 
0440 District Technology Plan 
0510 School Accountability Report Card 
0510 School Accountability Report Card 
1100 Communication With The Public 
1112 Media Relations 
1113 District And School Websites 
1113 District And School Websites 
1113-E(1) District And School Websites 
1160 Political Processes 
1230 School-Connected Organizations 
1230 School-Connected Organizations 
1260 Educational Foundation 
1312.3 Uniform Complaint Procedures 
1312.3 Uniform Complaint Procedures 
1312.3-E(1) Uniform Complaint Procedures 
1312.3-E(2) Uniform Complaint Procedures 
1325 Advertising And Promotion 
3515.7 Firearms On School Grounds 
3516 Emergencies And Disaster Preparedness Plan
3516 Emergencies And Disaster Preparedness Plan
4030 Nondiscrimination In Employment 

Cross References, Description 
4030 Nondiscrimination In Employment 
4040 Employee Use Of Technology 
4040-E(1) Employee Use Of Technology 
4118 Dismissal/Suspension/Disciplinary Action
4118 Dismissal/Suspension/Disciplinary Action
4119.21 Professional Standards 
4119.21-E(1) Professional Standards 
4119.23 Unauthorized Release Of Confidential/Privileged Information
4131 Staff Development 
4132 Publication Or Creation Of Materials 
4218 Dismissal/Suspension/Disciplinary Action
4218 Dismissal/Suspension/Disciplinary Action
4219.21 Professional Standards 
4219.21-E(1) Professional Standards 
4219.23 Unauthorized Release Of Confidential/Privileged Information
4231 Staff Development 
4232 Publication Or Creation Of Materials 
4319.21 Professional Standards 
4319.21-E(1) Professional Standards 
4319.23 Unauthorized Release Of Confidential/Privileged Information
4331 Staff Development 
4332 Publication Or Creation Of Materials 
5022 Student And Family Privacy Rights 
5022 Student And Family Privacy Rights 
5125 Student Records 
5125 Student Records 
5125.1 Release Of Directory Information 
5125.1 Release Of Directory Information 
5125.1-E(1) Release Of Directory Information 
5131 Conduct 
5142.2 Safe Routes To School Program 
5142.2 Safe Routes To School Program 
5144 Discipline 
5144 Discipline 
5144.1 Suspension And Expulsion/Due Process 
5144.1 Suspension And Expulsion/Due Process 
5145.2 Freedom Of Speech/Expression 
5145.2 Freedom Of Speech/Expression 
5145.3 Nondiscrimination/Harassment 
5145.3 Nondiscrimination/Harassment 

Cross References ,Description 
5145.7 Sex Discrimination and Sex-Based Harassment 5145.7
Sex Discrimination and Sex-Based Harassment
6020 Parent Involvement 
6020 Parent Involvement 
6145.5 Student Organizations And Equal Access 
6145.5 Student Organizations And Equal Access 
6162.6 Use Of Copyrighted Materials 
6162.6 Use Of Copyrighted Materials 
6163.4 Student Use Of Technology 
6163.4-E(1) Student Use Of Technology 
9010 Public Statements 
9012 Board Member Electronic Communications 
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